06. Don’t forget about web-Specific Elements Your site should | Shab

06. Don’t forget about web-Specific Elements

Your site should feel like your brand just as much as anything else you produce. A lot of the things you use for print will translate just fine over to the web, but there are some things that are strictly online that you might not have thought about.

There are often multiple pages to a website, and each page needs to look related to the next. Decide what information is most important and form a hierarchy to be used throughout. The buttons and navigation bar should match your brand style, as well as a 404 page (fun 404 pages make light of an inconvenient situation).