07. Set your brand voice In an ideal world, you’d have one pe | Shab

07. Set your brand voice

In an ideal world, you’d have one person constantly writing everything your brand needs, but most of the time that’s not possible. Giving the writer you have on hand guidelines for how they should dictate your brand will help avoid any instances of sounding off-brand.

You might include particular words and phrases that should always appear, or be sure to say which words should be avoided.