Shab

2017-09-02 00:14:04 06. Don’t forget about web-Specific Elements

Your site should feel like your brand just as much as anything else you produce. A lot of the things you use for print will translate just fine over to the web, but there are some things that are strictly online that you might not have thought about.

There are often multiple pages to a website, and each page needs to look related to the next. Decide what information is most important and form a hierarchy to be used throughout. The buttons and navigation bar should match your brand style, as well as a 404 page (fun 404 pages make light of an inconvenient situation). Open / Comment

2017-08-31 00:35:41 You can see a similar style reflected in their magazine Open / Comment

2017-08-31 00:35:10 This image taken from District’s style guide Open / Comment

2017-08-31 00:34:39 Keep in mind that photographers are visual people.
If you’re going to provide them with specifications give them some examples they can reference as well. Open / Comment

2017-08-31 00:33:07 This page taken from Redfern’s brand style guide is a little word heavy, but it lays out exactly what a photographer would need to know Open / Comment

2017-08-31 00:31:49 05. Set a style for your photography

While photos are necessary for all brands, if it’s an important part of yours it’s something you should include in your guide for any photographers you work with to reference. Open / Comment

2017-08-30 03:32:56 BUNKR's iconography guide used in this envelope Open / Comment

2017-08-30 03:31:45 Iconography in BUNKR's rebranding Open / Comment

2017-08-30 03:31:34 Iconography in BUNKR's rebranding Open / Comment

2017-08-30 03:29:20 04. Select iconography to set you apart

Iconography is a particular depiction of a subject in terms of the content of the image, such as the number of figures used, their placing and gestures. Open / Comment