Marketing conception and objectives of Telegram

2017-01-09 17:23:20
In: News Research Developers
For the majority of people, the concept of a messenger is firstly associated with communication between friends, relatives, colleagues etc. However, Telegram objectives consist not only in providing standard functions which are common for ordinary messengers. Pavel Durovʼs service offers lots of marketing opportunities and that is exactly why marketing experts, PR-managers, journalists, bloggers and other intellectuals and creative thinkers have become the first movers of Telegram in CIS countries.  

Key dissimilarities from other messengers

According to Pavel Durovʼs words, Telegram key dissimilarities from its competitors include the following ones:
  • More clean and user-friendly interface;
  • Cross-platform UI (there is a web version for browsers and desktop version for PC along with a mobile one);
  • Possibility of creating and adding functional possibilities with account of your objectives;
  • Internal search system is available;
  • Transmission of files having any type and size;
  • Full availability (free-of-charge basis).
    Telegram security objectives should be also kept in mind. Having entered the market in 2013, Pavel Durovʼs project immediately started presenting itself as the most secure service for information exchange between the users. Three years later, no one managed to make a denial of the given statement. Anyway, no hacking attacks carried out by third parties have been registered for the moment.   One more reason of the application’s popularity in marketing audience is its «purity». The absence of spam and the prevalence of fine content in channels and chats attract serious users. Besides, the minimum amount of «advertizing spam» significantly increases a probability of successful promotion of Telegram in comparison with other messengers.  

Which tasks can be solved via Telegram?

Let us have a closer look at possibilities for your own business promotion which are provided by Pavel Durovʼs service. In order to solve classic marketing tasks (cooperation with clients, traffic, awareness, engagement and sales), Telegram offers several formats:
  • a channel;
  • a group chat;
  • a computer-aided account (a bot);
  • stickers;
    A channel is an information feed without feedback which is perfect for content streaming. Here you can post announcements of articles with the links to a blog, detailed reviews of goods with addresses of Internet stores, or use your content to create an expert image, building up brand awareness.   Groups help solving the audience involvement task, providing a perfect platform for collective communication. Group chats can be used for educational projects or as a complement to channels if the necessity in reader feedback organization arises.     Bots allow improving support and cooperation with clients by means of recurring action automation. For example, they can help a user to rapidly find the product or a book he needs in a catalogue, carry out the audience survey, accept an order, etc. There exist lots of ways how to use bots; the more so since everyone have a possibility of creating automated accounts.   Stickers are used by the communities’ members for entertainment and communication. In the given messenger, you may create them by yourself, distributing your own sticker packs. In case of successful sticker branding, popularity and awareness of your trademark will be rapidly growing.  

One-on-one communication

An important Telegram dissimilarity from other services consists in secret chats which allow creating an anonymous conversation between two people. In this case, extraordinary security measures are taken: End-to-End encryption and a possibility of self-destructing messages according to a timer.     Developers state that not even they have an access to conversations maintained within secret chats. In other words, business partners may easily discuss their new ideas for promotion without worrying of becoming known to third parties. Anyway, you need to remember that a dialogue remains secret only if a device is in its owner’s hands.