Recently I came across the Osborne Effect phenomenon and thoug | Alternative Vzglyad

Recently I came across the Osborne Effect phenomenon and thought that this could be interesting to you too,

Osborne effect is a situation when a company makes an announcement that soon it will be releasing a new superior version of their latest product, customers would rather prefer to wait until the new product is launched which dramatically reduces the sales. Sounds very obvious but the name of the effect is a tribute to the fallen Osborne Computer Corporation that couldn't foresee the coming.