Daniel Zee | Telegram Marketing

2021-10-31 14:28:43 Happy Halloween! Open / Comment

2021-10-27 16:54:26 Unique invite links 2.0 Folks, there is a bug / flaw in the unique invite links that makes them much more difficult to use than it could be. The issue The whole problem is that you cannot add comments to such links. This is important because it is very difficult… Open / Comment

2021-10-26 20:07:51 System interface Open / Comment

2021-10-26 20:05:39 Initially Telegram ad platform will only be available to large advertisers

To ensure and maintain high quality advertising content to launch on the Telegram platform, a minimum down payment of 2,000,000 € is required.

From this payment Telegram withholds 1,000,000 € as a deposit, and makes the remaining amount available to the advertiser so that he can spend it on displaying ads.

If the contract is terminated and the advertiser has spent less than 10,000,000 € on ads in the previous 12 months, the 1,000,000 € deposit will be withheld by Telegram.

If the contract is terminated and the advertiser has spent more than 10,000,000 € on ads in the previous 12 months, a deposit of 1,000,000 € is refunded.

I expect that amount to be lowered in the next 2-3 months.

DZ Open / Comment

2021-10-26 20:02:54 Telegram has launched an advertising platform

"Sponsored messages" in Telegram will be displayed in public channels with 1000+ subscribers and a limit of 160 characters.

Sponsored messages are based solely on the subject of the public channels in which they are shown.

The minimum price per thousand views for a sponsored message is 2 euros.

promote.telegram.org Open / Comment

2021-10-08 00:00:36 Technical info on Telegram advertising

Strict moderation of everything, the possibility to choose the exact channel to place the ad.

Technical info:
- Text only, no media;
- no external links,
- maximum 160 characters ("Hi, Twitter!");
- no paragraphs;
- only one ad post per channel, which is displayed to users after they read all messages on the channel.

Please, play attention, that these are just rumors. The information might be completely wrong (though, I suggest it might be very close to the current version of the system).

Source (other language).

DZ Open / Comment

2021-10-07 22:31:43 Telegram Ad Platform: Sharing the Revenues. "YouTube model" selected?

Telegram Ad Platform won't pay channel owners at first. The exact period is unknown, but it is noted that it will last as long as it takes to "cover basic costs".

After some time, though, Telegram will will begin to share income with the owners of public channels.

The exact quote:

"... Once they [Sponsored Messages] are fully launched and allow Telegram to cover its basic costs, we will start sharing ad revenue with the owners of public channels in which sponsored messages are displayed".

Source:
https://translations.telegram.org/en/ios/unsorted/SponsoredMessageInfoScreen.Text

I have previously published a detailed post with possible options for distributing advertising revenue between Telegram and channel owners.

DZ Open / Comment

2021-10-05 19:33:02 Yesterday Telegram experienced a record increase in user registration and activity. The daily growth rate of Telegram exceeded the norm by an order of magnitude, and we welcomed over 70 million refugees from other platforms in one day. I am proud of how our… Open / Comment

2021-10-05 19:32:27 Yesterday Telegram experienced a record increase in user registration and activity.

The daily growth rate of Telegram exceeded the norm by an order of magnitude, and we welcomed over 70 million refugees from other platforms in one day. I am proud of how our team handled the unprecedented growth because Telegram continued to work flawlessly for the vast majority of our users. That said, some users in the Americas may have experienced slower speed than usual as millions of users from these continents rushed to sign up for Telegram at the same time.

I ask our existing users to say hi to their newly arrived friends, help them unpack, and let them know what we have in stock. Make sure they stick around and see why Telegram is light years ahead of the competition.

For the new users I’d like to say this – welcome to Telegram, the largest independent messaging platform. We won’t fail you when others will. Open / Comment