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2021-06-22 11:54:47 The ultimate list of 40+ writing exercises for content writers from my book is now available on my website. If you want to share your responses, click on the exercise and post it in the comments! I'll try to give my feedback to every response.

https://www.readstoleads.com/exercises Open / Comment

2021-06-16 09:53:46 How to write an intro paragraph

The main reason why so many blog posts don't get read is that they have bad introductions.

It takes just three seconds for readers to determine whether they want to read your content. Didn't capture their attention? Sorry, but nobody is going to read your stuff. 

To write a compelling intro, you must know what you want to say.

Most writers don’t. 

That’s why they begin their articles with useless information that their readers didn’t ask for, don’t need, and most likely already know.

Getting straight to the point and sticking with it all the way through comes down to knowing your key message.

Watch my video about writing compelling leads to learn:

How to express your key message
Why you shouldn’t start with a warm-up
6 types of leads that get readers hooked

Click on the link below to watch the video:





OR

Read it on my blog:

https://www.readstoleads.com/blog-article/how-to-write-an-intro-paragraph-that-hooks Open / Comment

2021-06-15 16:14:07 Hey hey! My book is now LIVE on Reedsy Discovery If it gets lots of upvotes, it will be featured in Reedsy's newsletter! Please help me get it featured!

Click here to UPVOTE!

By the way, Reedsy is a great website for booklovers. It lets you discover new amazings books to read, and has a ton of resources for writers. Open / Comment

2021-06-09 08:52:28 How to write a blog post that ranks well and gets read

Writing a great blog post is not easy. But there is one tried and true method that we use at Kaiiax to help writers we work with create content for their blogs. This method is an outline.

Watch my new video to find out:

How to define your key message
How to create an article structure
How to analyze the competitor's content on the same topic quickly and effectively
The difference between good and bad headlines
How to plan your reader's next move

Watch it on YouTube —



OR

Read it on my blog — https://www.readstoleads.com/blog-article/how-to-write-a-blog-post Open / Comment

2021-06-02 19:14:23 How to adapt your writing style and message to your type of reader

We often make the mistake of focusing too much on the content itself and not enough on how we deliver it. Lots of content ends up nowhere because we fail to communicate information in a way that persuades our readers to take action.

The thing is, different audiences are interested in different things. Content that works with some people won’t work with others. But you can be much more persuasive in writing if you determine the personality types of your readers and then tailor your arguments to their decision-making styles.

People fall into one of five decision-making categories:

1. Charismatics
2. Thinkers
3. Skeptics
4. Followers
5. Controllers

How do you write content for each type of reader?

Watch my new YouTube video that talks just about that



Prefer reading?

I now have a blog where I post transcripts of my videos and other useful stuff for content writers, copywriters, and other marketing professionals. Click on the link below to read the article:

5 Types of Personalities in B2B and How to Write Content They'll Love Open / Comment

2021-06-01 09:20:52 NEWS

Kaiiax started a Telegram channel (Kaiiax is a company I co-founded and work at). On this channel, we write about marketing in the software development industry (in Russian).

Check it out here: https://t.me/kaiiax Open / Comment

2021-05-26 10:19:33 COPYWRITING Q&A

1. What is copywriting?
2. What are examples of copywriting?
3. What is SEO copywriting?
4. What exactly does a copywriter do?
5. What is the difference between a copywriter and a content writer?
6. What skills do you need to be a copywriter?
7. How do copywriters get paid?
8. Can copywriting make you rich?
9. Is copywriting a good career?
10. Are copywriters in demand?
11. Can anyone become a copywriter?
12. Is copywriting hard to learn?
13. How long does it take to get good at copywriting?
14. Where can I practice copywriting?
15. How do I become a copywriter?

GET THE ANSWERS TO ALL OF THESE QUESTIONS IN MY NEW VIDEO:



Open / Comment

2021-05-19 10:13:55 Hey! I'm excited to let you know that my book is finally published! You can get it on Amazon and Barnes & Noble.

Here is a quick overview of what it's about:

Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads.

If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read?

From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel.

The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust.

You'll discover:

- How to understand what your readers need and how to write content that appeals to them

- How to get the desired response from your readers and move them down the marketing funnel

- How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey

- How to creatively turn your content into a story with a three-act structure

- How to write an outline that focuses your writing and kills your procrastination

- What makes writing clear and simple

- How to express your brand’s personality and make your writing recognizable

- What makes content readable, and how to get your readers to stay with you till the end

- The writer’s role in the content writing process, and how you should approach content collaborations

- How you should react when your work is ripped to shreds

From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should.

Amazon: https://www.amazon.com/Reads-Leads-Principles-Writing-Content-ebook/dp/B094MNR26X/re[…]=1&keywords=kateryna+abrosymova&qid=1621055661&s=books&sr=1-1

Barnes & Noble: https://www.barnesandnoble.com/w/from-reads-to-leads-kateryna-abrosymova/1139443210?ean=9791220083126

I'd be happy to hear what you think about it! Open / Comment

2021-05-18 11:44:02 What does a copywriter do?

Better to start with what they don’t:

- They don’t write content
- They don’t write words to fill empty space in designs
- They don’t just write
- They have nothing to do with copyright law

Copywriters write copy, but it’s not the whole story.

Watch my new video to clarify what copywriters do every day, what they get paid for, and how they work:



Open / Comment

2021-05-12 18:34:01 Why copywriting is a great career

I must confess. I love copywriting. Seriously. I think it’s a dream job, in high demand, and it’s going to stay here for years to come.

Somehow it’s not so popular yet, especially in my country. I hope this is going to change soon, and I’m doing my part in making it happen.

I made a short video where I share why I think copywriting is a great career.

Check it out:



Open / Comment