MARKETING-INTERACTIVE

2022-06-13 07:49:31 Libresse normalises menstrual health convos with interactive tour of the womb
The campaign begins with a virtual discovery interactive experience on a microsite, diving into the reproductive system and sharing more about the gift of womanhood.
https://bit.ly/3xIwvtx Open / Comment

2022-06-13 07:14:24 NEWS FLASH

Ex-BBDO SG MD Monica Hynds joins Hogarth in regional role
She stepped down from her role at BBDO Singapore last month.
https://bit.ly/3xLevPx Open / Comment

2022-06-13 06:02:22 adidas makes a splash with 3D interactive billboard to help end plastic waste
The billboard is specially designed to show a hyper-realistic ocean wave splashing onto a glass barrier and filled with hundreds of plastic bottles signifying ocean waste.
https://bit.ly/3trCTTM Open / Comment

2022-06-13 05:00:32 Digi uses six-part comic series to educate youths on Internet safety
The topics covered in the series include the importance of creating stronger passwords, online shopping scams, fake websites leading to malware infection, oversharing online, online stalkers and romance scams.
https://bit.ly/3xkJa4D Open / Comment

2022-06-10 16:01:09 Subway Malaysia's mascot swings into KL with 3D OOH activation
Featured alongside other Subway food items including the Tuna sub and the limited-edition Seafood Patty sub, the mascot's "One Foot Closer 3D" scene is showcased at Pavillion Kuala Lumpur's Crystal Foundation.
https://bit.ly/3O1gT9U Open / Comment

2022-06-10 15:01:20 Malaysian short film on plastic pollution receives UN spotlight
The film features a young girl viewing the world through a plastic bottle, letting her imagination blend with reality to witness how humans' relationship with single-use plastic may turn sinister if left unchecked.
https://bit.ly/3xgByQJ Open / Comment

2022-06-10 14:01:02 ComfortDelGro ties up with Alipay+ to accept mobile payments from MY and Korea
Users of Malaysia's Touch 'n Go eWallet and South Korea's Kakao Pay can pay for the cab fare through the wallet apps without the need to exchange currency.
https://bit.ly/3O5bAX1 Open / Comment

2022-06-10 13:02:20 GSK retains iconic orange logo in brand refresh
The new logo features numerous curved forms that evoke the highly adaptable nature of the human immune system, acting as a reminder of the constant need to evolve and adapt.
https://bit.ly/3ztmnGt Open / Comment

2022-06-10 12:14:31 Open / Comment

2022-06-10 12:02:25 Study: More B2B marketers in APAC shifting priority from lead gen to creativity
In fact, creativity is now being recognised as essential to long-term brand building (34%) and helps drive memorability amongst customers (28%).
https://bit.ly/3xEnYYw Open / Comment