MARKETING-INTERACTIVE

2022-06-16 08:46:01 AirAsia X refreshes branding as it resumes ops after 2-year hiatus
The new branding was unveiled yesterday, alongside the announcement of the resumption of four popular medium-haul routes and three new long-haul services.
https://bit.ly/3mRRmEB Open / Comment

2022-06-16 08:01:01 Burger King teases McD's with LinkedIn job post on hiring clown for birthday
To prove that it was not clowning around, Burger King said in a LinkedIn job listing that this is a 24-hour fixed-term contract for the clown to host its upcoming anniversary day.
https://bit.ly/3Htammf Open / Comment

2022-06-16 07:16:38 JUST IN

Hakuhodo's regional creative chief Woon Hoh steps down after 17 years
Hoh told A+M that he met plenty of people who shared a common interest in wanting to do good work and pursue creative excellence at Hakuhodo.
https://bit.ly/3xvFFsj Open / Comment

2022-06-16 06:33:10 NEWS FLASH

R/GA restructures Asia and Australia business
Tuomas Peltoniemi, EVP managing director APAC, and Seamus Higgins, chief creative officer APAC, are moving on from R/GA in July.
https://bit.ly/3xU8boC Open / Comment

2022-06-15 14:01:01 GOODSTUPH shows support for minorities in LGBTQ+ community with Pink Dot SG merch
The t-shirts and stickers are available at THE DAMN GOOD SHOP, and all profits from the sale of merchandise will be donated to Pink Dot SG.
https://bit.ly/3HjtfrT Open / Comment

2022-06-15 13:01:01 Cadbury urges consumers not to judge a book by its cover
The ad features a male passenger on the bus who appears to be intimidating and dangerous, with everyone being fearful of him. However, that eventually changes.
https://bit.ly/3OeMuVJ Open / Comment

2022-06-15 12:01:01 Opinion: An inclusive approach to designing brand experiences: Understand, don't assume
"Designing for inclusivity is not a destination but a practice and mindset."
https://bit.ly/3b6jrWl Open / Comment

2022-06-15 09:28:53 NEWS FLASH

SCMP names former Expedia chief as CEO
She was managing director of Groupon Hong Kong, and has previously held leadership positions at iProperty Group.
https://bit.ly/3OjB0Ay Open / Comment

2022-06-15 08:46:01 BTS' agency shares reportedly plunge after group announces solo plans
The members addressed the topic recently during a dinner that was livestreamed and their leader, RM, explained that by going solo, the team will "be officially showing their individual colours".
https://bit.ly/3xw3lg7 Open / Comment

2022-06-15 08:01:01 Country breakdown: Which ad mediums are expected to grow in 2023?
A comprehensive list of which mediums work best across Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand.
https://bit.ly/3Qnl1mx Open / Comment