MARKETING-INTERACTIVE

2022-06-22 09:31:01 Parkroyal Pickering SG apologises for turning away same sex couple looking to host wedding
According to an email exchange, the hotel declined to host the same-sex wedding celebration because of regulations.
https://bit.ly/39GpP66 Open / Comment

2022-06-22 08:46:01 Can BTS really position Gojek as the superapp of choice?
"Celebrity-led partnerships such as this can definitely create buzz and make Gojek top of mind vis-a-vis its competitors. However, conversion is often a differentiated or superior product."
https://bit.ly/3QyXwax Open / Comment

2022-06-22 08:01:01 Malaysia Airlines turns in-flight safety video into star studded musical
Who says in-flight safety videos have to be boring?
https://bit.ly/3OvKMPT Open / Comment

2022-06-22 07:25:31 NEWS FLASH

Marketing shuffles at Warner Bros. Discovery with new Asia leaders
Internal memos seen by MARKETING-INTERACTIVE also listed key leadership changes and several notable departures.
https://bit.ly/3OfId4I Open / Comment

2022-06-21 13:01:01 Meet the CEOs: Lion & Lion's Fredrik Gumpel
As a "numbers guy", Fredrik Gumpel's first advertising job was only in 2018 as chief commercial officer at Lion & Lion, which was also his first time working in an agency.
https://bit.ly/39AfbOt Open / Comment

2022-06-21 07:16:01 SG govt proposes codes for social platforms to remove harmful content
Under the codes, social media firms should put in place community standards to protect younger users' exposure to harmful content, as well as users from "egregious harms".
https://bit.ly/3NmpnId Open / Comment

2022-06-21 07:01:01 Lion & Lion hires Jimmy Sutanto as creative director
Sutanto joins Lion & Lion with more than 17 years of experience in the creative and advertising industry.
https://bit.ly/3Oqv1tA Open / Comment

2022-06-21 06:16:01 Pink Dot SG turns messages of support for LGBTQ+ community into art pieces
Done together with VICE Media's VIRTUE, the works will be exhibited across a network of public spaces on the island, preserving the inspirational messages beyond the one-day event.
https://bit.ly/3Obal95 Open / Comment

2022-06-21 05:40:03 JUST IN

Audi SG calls creative pitch, 'amicably' parts with BBDO after a year
In a statement, Audi shared that it “has amicably concluded its partnership with BBDO". BBDO was initially appointed last year for a period of three years.
https://bit.ly/3Od4qRc Open / Comment

2022-06-21 03:55:30 FCB SHOUT expands brand management team with 5 senior hires
All five report directly to GM Syahriza Badron.
https://bit.ly/3N9xiZd Open / Comment