MARKETING-INTERACTIVE

2021-07-29 12:00:06 Arsenal joins the NFT league with new fan token Arsenal now joins other notable sports entities on the platform such as UFC, Barcelona, Valencia CF, Paris Saint-Germain, Aston Martin Cognizant and Roush Fenway, among others. https://bit.ly/3wUxjI7 Open / Comment

2021-07-29 11:00:06 Malaysian digital media group REV Asia renames to Catcha Digital
Catcha Digital said that its proposed acquisition of iMedia Asia last September is the foundation of its strategy.
https://bit.ly/3rHdZ05 Open / Comment

2021-07-29 10:00:05 HK badminton player and association say black jersey worn at Olympics as sponsorship deal expired "I already explained that I have no jersey sponsorships right now, so I need to wear my own jersey... Also, I was not authorised to print the Hong Kong flag… Open / Comment

2021-07-29 09:24:42 Check out our latest podcast where we discuss why there is no need to wait until you are perfect to start social media as well as the importance of having a good hashtag strategy.

Featuring VaynerMedia Asia Pacific's managing partner and head of creative, VJ Anand and host, comedian and actor, Rishi Budhrani.

Marketing podcast: Growth on social media: Stop waiting for perfection
"Done is better than perfect because then you've got room to grow."
https://spoti.fi/3llNrR9 Open / Comment

2021-07-28 13:58:07 Last-click attribution in a cookie-less future: A battleground for brands and publishers
When marketers cannot accurately measure, or hold vendors accountable, they will not pay the premiums they have historically paid. There will also be implications on audience buying and retargeting efficiencies. How can publishers then earn their share of ad revenue?
https://bit.ly/3x9WyGP Open / Comment

2021-07-28 12:58:07 Interview: Uber Eats HK mulls new ad feature with hyper-localisation as main dish
The company also introduces ad offerings that enable restaurants to use sponsored listings to advertise and put it in the front or centre of the Uber Eats feed.
https://bit.ly/375qBF2 Open / Comment

2021-07-28 11:58:07 Wish it was a Whopper? Burger King plays on iconic gold medal bite in marketing stunt
According to a recent blog post on the Olympics website, the act of biting into a medal is actually a request from the photographers, which has become a familiar sight during the Games.
https://bit.ly/3f3wE1a Open / Comment

2021-07-28 10:58:07 Subway SG seeks fresh perspectives with Mutant Communications as PR partner
Mutant is also supporting Subway’s first large-scale community impact initiative in Singapore, with the distribution of 10,000 Rendang subs to staff and volunteers at vaccination centres, testing centres and the National Centre for Infectious Diseases.
https://bit.ly/3ycAQmF Open / Comment

2021-07-28 09:58:07 'You're on mute': Monkey Shoulder turns iconic Zoom jargon into cocktails
Pre-mixed Zoomtail cans with cheeky names ranging from “You’re on mute” to “Is everyone here” are packaged in special SOS boxes and available for delivery in hopes to provide some much-needed relief from yet another meeting that could have been an email.
https://bit.ly/3769keQ Open / Comment

2021-07-28 08:58:22 Former Mox Bank customer chief Peony Wu joins Accenture Interactive
Prior to joining Accenture Interactive, Wu worked for Mox Bank for two years where she was chief customer officer.
https://bit.ly/3iayXBe Open / Comment