MARKETING-INTERACTIVE

2021-08-12 12:00:07 Study: What matters to Malaysian Gen Z (beyond just purposeful brands)
With Malaysian Gen Z, around 85% admit to always looking for the next cool thing.
https://bit.ly/2XbNftq Open / Comment

2021-08-12 11:00:02 Interview: 3 must-ask questions for HappyFresh when taking creative risks
"The way a tudung is tied in Malaysia is different from how a hijab is tied in Indonesia. Even the terms used are different too. If they are assumed to be the same, the content will not be relatable with audiences in one of the two countries."
https://bit.ly/3m03Tqi Open / Comment

2021-08-12 10:00:06 Cathay Pacific readies to take off with Cathay brand despite turbulent HK$7.6 bn loss
"We are working hard to improve our digital offerings, and we are positioning ourselves to capitalise on the opportunities provided by the Greater Bay Area as our extended home market."
https://bit.ly/3jQF4dA Open / Comment

2021-08-12 09:00:03 Havas Group Indonesia names Tizzy Zoelfikar new managing director
She has been with the agency for almost 10 years.
https://bit.ly/2VFg55f Open / Comment

2021-08-12 08:45:03 StarHub to provide SG$6m of marketing support to small businesses
The initiative comprises creative online video production, advertisement airtime on StarHub TV, promotions through StarHub Rewards, and heavily discounted enterprise-grade mobile subscriptions.
https://bit.ly/37Ahc8r Open / Comment

2021-08-12 08:30:08 Interview: 'I often tell people that I do two things, and two things only.'
Meet B2B marketer Ken Ip with the B.S.C. Group. Clear on his role, Ip shares with us what excites him as 2022 inches closer to us.
https://bit.ly/3fSbFyE Open / Comment

2021-08-12 08:10:08 Mediacorp says all hires based on merit, refutes claims on skin colour playing a role
The company told MARKETING-INTERACTIVE that its hiring policies and practices are based on merit, such as having the relevant skill sets that the role requires.
https://bit.ly/3k42DjB Open / Comment

2021-08-12 05:08:51 JUST IN

dentsu hands APAC creative direction to Phil Adrien
He will retain his role as MD of creative group in dentsu Singapore, reporting into Prakash Kamdar, CEO dentsu Singapore.
https://bit.ly/3CG02Vn Open / Comment

2021-08-11 11:57:57 Tatler HK hires ad and media veteran Maralyn Ho as GM
Nicholas Chan, who joined Tatler Hong Kong as managing director earlier in the year, will be relocating to Canada with his family later in the year.
https://bit.ly/3yIk8Mg Open / Comment

2021-08-11 10:57:57 Giordano expands brand to developing markets as part of growth strategy
Giordano said it has generally fared better in developing economies than developed economies.
https://bit.ly/3AttZpN Open / Comment