MARKETING-INTERACTIVE

2021-08-16 08:43:45 Pizza Hut MY spoofs inflight safety video with influencer Jenn Chia for new pizza
Playing on the unique selling points of "airy" and "light" for its new handcrafted pizza, Pizza Hut created an ASMR video to showcase its delicious features.
https://bit.ly/2UlGkNn Open / Comment

2021-08-16 05:35:11 NEWS FLASH

LazMall adds Korean actor Hyun Bin to cart as first regional brand ambassador
To kick-off LazMall's third anniversary and Lazada Group's 9.9 shopping festival, Hyun Bin will headline a short film capturing the imaginations of fans in a character reminiscent of his popular action sequences.
https://bit.ly/2VVuN84 Open / Comment

2021-08-13 13:00:03 Dettol's parent firm designs prayer mat to encourage social distancing in mosques
The newly designed mat has now been used across Pakistan in some of its largest mosques. The mats are also planned to be used in Egypt, India and other countries with a large Muslim population.
https://bit.ly/3saYYE9 Open / Comment

2021-08-13 12:00:07 Bank Islam appoints L'Oréal comms director to lead group-level duties
She will also be tasked with overseeing the development and implementation of Bank Islam’s corporate communications strategies and initiatives while strengthening its reputation internally and externally.
https://bit.ly/3jJVaG4 Open / Comment

2021-08-13 11:00:02 Study: What are the areas marketing proficiency lag behind in Malaysia?
Overall, Malaysia is considered competitive with a 57% proficiency, ranking 46th globally and fourth in Southeast Asia.
https://bit.ly/3lWKFBR Open / Comment

2021-08-13 10:00:02 DoubleVerify warns of new CTV ad fraud called 'SmokeScreen'
The user has no idea ads are being continuously served on the device, even when the CTV screen is off.
https://bit.ly/3iFHSuJ Open / Comment

2021-08-13 09:00:05 Carro hires chief branding officer as it eyes retail biz
Kettratad is a seasoned marketer with more than 15 years of experience working in marketing and corporate strategy for the food and beverage, technology, and media industries.
https://bit.ly/3xI8T5c Open / Comment

2021-08-13 08:03:29 Yahoo crowned king of media owners at Spark Awards Hong Kong
The Awards saw plenty of excited finalists gather at Hotel ICON to see if their company would take home the top awards.
https://bit.ly/3yLESCN Open / Comment

2021-08-13 07:50:03 JUST IN

Debra Soon to step down from group-level role at Tan Chong International
"This role has been very interesting for me and I learnt so much along the way. I will miss working with all my excellent colleagues and especially the deputy chairman and MD Glenn Tan," Soon told MARKETING-INTERACTIVE.
https://bit.ly/3jJAOws Open / Comment

2021-08-12 13:00:04 Priyanka Chopra shines as latest Bulgari global brand ambassador
According to a press statement, Chopra Jonas said, “I have always admired and been fascinated by Bulgari’s magnificent works of arts, so many of which celebrate some of the most precious resources of my homeland”.
https://bit.ly/3fWOmns Open / Comment