MARKETING-INTERACTIVE

2021-08-24 08:55:49 Interview: Why PUMA SEA moved away from virtual influencer Maya
A check by MARKETING-INTERACTIVE found that Maya's last Instagram post was on 24 August last year. The virtual influencer used to post lifestyle images of her in PUMA gear and her activities with other models.
https://www.marketing-interactive.com/interview-why-puma-sea-moved-away-from-virtual-influencer-maya Open / Comment

2021-08-24 08:40:42 HK salary guide 2021: How much are marketers making?
Traditional positions such as marketing communications are becoming increasingly less sought-after.
https://www.marketing-interactive.com/hk-salary-guide-2021-how-much-are-marketers-making Open / Comment

2021-08-23 13:20:51 B2B marketplace GudangAda checks out with new digital marketing VP
He will spearhead marketing initiatives to drive customer acquisition, retention and revenue growth, as well as position GudangAda as a leader in the B2B industry in Indonesia.
https://bit.ly/388TuR7 Open / Comment

2021-08-23 12:23:56 PETRONAS' Varian Ignatius steps down from head of comms role
Ignatius was appointed head of communications, digital transformation office at PETRONAS last January.
https://bit.ly/3kjgn9Y Open / Comment

2021-08-23 11:04:56 Lionel Messi kicks off NFT ambitions with 'Messiverse' art collection
The project was jointly launched with blockchain platform Ethernity and designed by BossLogic
https://bit.ly/3y4JmTP Open / Comment

2021-08-23 10:06:56 Jollibee digital head on how brands can stand out online with all the clutter
“I am excited to be part of the discussion on digital commerce storefronts given the demand for frictionless ordering experiences.”
https://bit.ly/2Wjf4jx Open / Comment

2021-08-23 09:23:56 Carousell cleverly turns booth space at HK Computer festival into billboard with 404 message
In an ambitious twist of events, the brand decided not to showcase any products at all at the booth.
https://bit.ly/3yc5gol Open / Comment

2021-08-23 08:25:14 Shopee MY's creative lead gives patriotic fashion a makeover with Merdeka-themed clothing series
"What if Shopee was a fashion brand and it had to design a Merdeka clothing series?" Aaron Wong said. He wanted to challenge the perception of Merdeka-themed fashion by creating something modern, sleek and fashionable.
https://bit.ly/3DckInY Open / Comment

2021-08-23 08:24:39 NEWS FLASH

Carro group CMO Manisha Seewal exits after 3 years with firm
During her tenure she set up in-house marketing teams in Singapore, Indonesia, Thailand and Malaysia.
https://bit.ly/3zb2Bww Open / Comment

2021-08-21 16:02:47 New AR dimensions to SG National Day concert, some brands see extra love
An estimated SG$400,000 to SG$500,000 was invested in the broadcast AR.
https://bit.ly/3D91vUa Open / Comment