MARKETING-INTERACTIVE

2021-08-26 09:57:49 Malaysia's outfit at Paralympics opening ceremony wins love from Tokyo 2020 Twitter account
Universiti Teknologi Mara told A+M that the outfit was inspired by Malay warrior Hang Tuah and that its fashion design students and lecturers were specially selected for the task.
https://bit.ly/3zxpKtn Open / Comment

2021-08-26 09:23:49 LEGOLAND MY's 'always-on' consumer focus when engaging fans amidst lockdowns
"For me personally it was always about the numbers. It felt great to draw conclusions, formulate what-if scenarios and hypotheses", Khan said to A+M his reasons why he chose marketing as a career.
https://bit.ly/3yd6gbS Open / Comment

2021-08-26 09:08:49 Cold Storage unveils Paragon flagship outlet, pumps SG$40m into rebranding
Meanwhile, the new slogan "Foodies Start with Fresh" celebrates Cold Storage’s food-rich heritage, with an emphasis that it is not just a supermarket but a way of our everyday lives.
https://bit.ly/38dWDir Open / Comment

2021-08-26 08:53:49 Samsonite to build SG brand development hub, Asia leadership to relocate from HK
Amidst the relocation to Singapore, certain corporate and regional functions will continue to be based in Hong Kong, as will the base of operations for the Tumi brand in Asia.
https://bit.ly/3BbSVCl Open / Comment

2021-08-26 08:39:16 Sentosa and BBH end partnership with the launch of final campaign
The new film is a sequel to last year's "Make Time for a Holiday" campaign. BBH has been working on Sentosa's creative and digital account since 2018.
https://bit.ly/3DjcuKR Open / Comment

2021-08-25 15:06:18 Dentsu launches Merkle in Indonesia led by Arshad Rahman
To reimagine the Indonesian customer journey, Merkle will commence operations with 30 experts including data scientists, engineers, developers, and consultants.
https://bit.ly/2UJj244 Open / Comment

2021-08-25 14:06:18 Subway bites into Indonesia market with Sari Sandwich tie-up
The Subway brand will be managed by Sari Sandwich Indonesia, expanding Map Boga Adiperkasa's business portfolio to eight premium international brands.
https://bit.ly/3sMeKFV Open / Comment

2021-08-25 13:07:18 DBS Indonesia hands Terracotta digital duties
Terracotta will be supporting DBS in bringing the bank’s strategic and purposeful vision of being the “Best Bank for a Better World” to fruition.
https://bit.ly/3zhRHVQ Open / Comment

2021-08-25 11:57:50 Study: Shifts in travel marketing trends breathe new life into branding element
Nonetheless, in APAC, 44% of respondents are currently dedicating 26% to 49% of their overall marketing budget to digital advertising spend.
https://bit.ly/2WfiHHn Open / Comment

2021-08-25 10:57:50 After mystery box, Vogue SG launches digital cover NFTs
Meanwhile, Olivier Rousteing, creative director of Balmain, has partnered with gaming company Altava to create a virtual-only look for Vogue Singapore to celebrate his 10th year anniversary in his role.
https://bit.ly/3jbO4ei Open / Comment