MARKETING-INTERACTIVE

2021-08-27 11:57:51 Forbes to go public in US$630m SPAC merger
The move will enable Forbes to further capitalise on its digital transformation.
https://bit.ly/3kvfQln Open / Comment

2021-08-27 10:57:51 iQIYI cancels 'idol competition' shows amidst China's criticism of 'celebrity worship'
The Chinese government has criticised "idol competition" programmes for reportedly creating an "unhealthy fan culture".
https://bit.ly/3jjx4ml Open / Comment

2021-08-27 09:57:51 Tune Talk and Astro pick m/SIX to lead media duties
"The agency's strength in cross clientele synergies and data-driven insights was a major reason for our decision”, said Joseph Lim, CMO for Tune Talk.
https://bit.ly/3sOG8CU Open / Comment

2021-08-27 09:35:51 Spotify composes songs to honour CMOs of Kimberly-Clark, Frito-Lay and others
This is part of its latest campaign "A Song for every CMO" and the songs cover a range of styles, ranging from rap and 90s synth-pop to alternate rock.
https://bit.ly/3sYgHyX Open / Comment

2021-08-27 09:20:50 YSL BEAUTÉ HK crowned Best of Show – Brand at MARKETING-INTERACTIVE's DigiZ Awards
Meanwhile taking home the Best of Show – Agency was Pontac.
https://bit.ly/3DpFVuK Open / Comment

2021-08-27 09:06:17 Poh Heng fronts Kumar and local icons in new campaign as part of diversity push
As a homegrown brand, assistant GM Pamela Seow told MARKETING-INTERACTIVE that it is conscious in its decisions of the individuals that represent the brand and campaigns, ensuring that they represent all Singaporeans.
https://bit.ly/3zlI3l1 Open / Comment

2021-08-27 08:24:14 A+M Agency of the Year and MARKies Malaysia 2021 shortlists are out
This year's Agency of the Year and MARKies entries were judged by an independent panel of 30 client-side marketers.
https://bit.ly/2Wy14Ct Open / Comment

2021-08-26 12:57:49 St. Regis KL partners Swarovski to dazzle fans with crystal-studded mooncake trunk
The brand has promoted the mooncake trunks via social media, PR initiatives, EDMs as well as a dedicated newsletter to its residents at The St. Regis Residences.
https://bit.ly/3Djez9D Open / Comment

2021-08-26 12:07:02 JUST IN

Digi edges out PETRONAS to be Malaysia's strongest brand
Meanwhile, PETRONAS was once again named Malaysia's most valuable brand for the 11th consecutive year, being the only brand to break the US$10 billion brand value mark in the country.
https://bit.ly/3mFfgo9 Open / Comment

2021-08-26 10:57:49 Analysis: What are the challenges and opportunities for Disney+ in Hong Kong?
Industry players MARKETING-INTERACTIVE spoke to largely say that Disney+’s entry into the Hong Kong market comes rather late, and an earlier entry would have enabled the platform to tap into the “golden time” of content when consumers were cooped up at home.
https://bit.ly/3sVOn0g Open / Comment