MARKETING-INTERACTIVE

2021-08-02 11:58:03 Brands celebrate badminton duo Aaron-Wooi Yik's victory at the Olympics
Have you seen any other brands celebrating #TeamMalaysia?
https://bit.ly/3llZb64 Open / Comment

2021-08-02 10:58:03 Havas Group SG injects laughter back in SG homes with local comedians and stars
The agency has teamed up with Singapore’s late night comedy talk show, The Rishi Report, to launch a livestream series.
https://bit.ly/3llYQ36 Open / Comment

2021-07-30 13:00:00 Olay promises to walk with Chinese women lacking confidence
Revolving around the statement "Fearless of judgement, I have my own beauty", the campaign features La Mu Yang Zi, a Chinese actress who is not usually seen as conforming to the traditional definition of beauty.
https://bit.ly/3yqiuyw Open / Comment

2021-07-30 12:00:00 Snapchat lets users get in on the Olympics action with AR filter
Citing a 2020 global survey, Snapchat found that about 30% of Snapchatters use Lenses and post to their Story while watching sports, while 48% send direct Snaps or Chats to their friends while in the middle of a game.
https://bit.ly/3xg7faJ Open / Comment

2021-07-30 11:00:00 FILA becomes unfortunate target following Angus Ng's Olympics defeat Following the expiry of his sponsorship with Yonex, which led to Ng wearing a controversial black jersey, FILA Hong Kong then stepped up to sponsor Ng’s new green and white jersey. … Open / Comment

2021-07-30 10:00:00 Vulcan Post pushes into eCommerce space with SG exclusive brands
This new eCommerce arm is a natural evolution for Vulcan Post, which actively covers the stories of entrepreneurs and businesses in Singapore, said the publication.
https://bit.ly/3j4SsL2 Open / Comment

2021-07-30 09:00:00 After 15 years with P&G, Eric Lin heads to livi bank as CMO
At P&G, Lin served as general manager, haircare marketing, natural and sustainability for China.
https://bit.ly/3x8zSGF Open / Comment

2021-07-30 08:22:04 20 overused words in press releases: Which are you guilty of?
From "new normal" and "unprecedented" to "cutting-edge" and "innovative", PR industry players share their thoughts on the most overused words in press releases.
https://bit.ly/3yeNJwE Open / Comment

2021-07-29 14:00:03 Medicated oil brand Siangpure pivots to digital, taps Kingdom Digital for social duties
The brand has established an official page for Malaysia, which will serve as the go-to platform for information related to the brand as well as a channel for customers to direct any queries about the products.
https://bit.ly/3faBeKS Open / Comment

2021-07-29 13:00:03 ASMR marketing 101: Is it for you and is your brand the right fit for it?
"The most critical piece is to ensure you have a distinctive sound that will trigger interest. You can’t just record or highlight any sound, and expect it to work with consumers."
https://bit.ly/3zRz6Ql Open / Comment