MARKETING-INTERACTIVE

2022-06-17 13:01:01 MCMC investigates celebs and beauty product founders for alleged 'indecent' content
The investigations began after MCMC received several reports regarding the content posted by the individuals.
https://bit.ly/3OjEkvd Open / Comment

2022-06-17 12:01:01 Study: Humour in ads a must, yet APAC biz leaders remain hesitant
Around 56% of people in JAPAC don't believe they have a relationship with a brand unless it makes them smile or laugh.
https://bit.ly/3neiI8l Open / Comment

2022-06-17 09:01:01 Bath & Body Works pumps RM300k into interactive mobile pop-up
To complement the physical pop-up store, Bath & Body Works also plans to utilise offline space to elaborate its marketing tactics and focus on visual merchandising.
https://bit.ly/3b79U1d Open / Comment

2022-06-17 08:40:12 Iconic cosmetic brand Revlon files for bankruptcy
The iconic brand has been around for 90 years.
https://bit.ly/3bblJU9 Open / Comment

2022-06-17 08:01:01 Yoodo beefs up brand building with new lead
Lee reports to head of Yoodo Chow Tuck Mun.
https://bit.ly/3zJa1KG Open / Comment

2022-06-17 07:25:07 foodpanda's mascot Pau Pau to take over Flash Coffee
Both brands will also leverage their apps and social media platforms to drive visibility and get the word out to their consumers.
https://bit.ly/3b40mE0 Open / Comment

2022-06-17 06:47:23 JUST IN

Etika Group elevates Amy Gan to marketing VP
"Having had the experience in branding, new product development and exposure to retail business under ATLAS Vending, I hope to bring a shift that will help steer us in this constantly moving digital age," Gan told A+M.
https://bit.ly/39xgc9O Open / Comment

2022-06-16 13:01:01 McDonald's SG plays guessing game as it fills iconic arches filled with golden hashbrowns
A McDonald's spokesperson told MARKETING-INTERACTIVE that, while not part of its ongoing Shake N' Dip campaign, it aims to inject family fun during the school holidays.
https://bit.ly/3mS6emv Open / Comment

2022-06-16 12:01:01 AIA apologises for agent snatching back toddler's balloon, mom calls it cheap marketing gimmick
The brand told MARKETING-INTERACTIVE that it has reiterated its road show guidelines to all of its representatives.
https://bit.ly/3OfH90r Open / Comment

2022-06-16 09:31:01 Unilever veteran Rahul Welde exits company after 31 years
Welde, who was a well-known name in the Singapore marketing industry, left for the UK in 2016 to take on a global remit.
https://bit.ly/3mUg6fE Open / Comment