MARKETING-INTERACTIVE

2022-06-20 15:01:01 GUESS and Superdry distributor picks Malaysia digital agency
Head of marketing communications Fadzleen Fathy said that the past two years have been critical for the business and FJB needed an agency that could keep up with the fast pace of change and growth in the digital space.
https://bit.ly/3zQrpwW Open / Comment

2022-06-20 13:01:01 Meta unveils digital fashion store for avatars amidst metaverse push
According to CEO Mark Zuckerberg, some of the brands that are included in the lineup of new looks include Balenciaga, Prada, and Thom Browne.
https://bit.ly/3zNOUGV Open / Comment

2022-06-20 12:07:19 JUST IN

Gojek inks massive partnership with BTS to paint the town purple
The campaign in Singapore will include BTS-themed OOH placements while a TVC will be launched in Indonesia featuring the members speaking in Indonesian.
https://bit.ly/3N6kdzC Open / Comment

2022-06-20 12:01:03 Beam Suntory extends digital partnership with M&C Saatchi Performance
The agency was previously appointed to manage digital duties until April 2022 for key countries in Southeast Asia.
https://bit.ly/3zPiLyF Open / Comment

2022-06-20 09:22:01 GrabAds makes slew of hires from adtech industry
GrabAds makes slew of hires from adtech industry
These veteran industry leaders will grow and develop GrabAds.
https://bit.ly/3y3EdP6 Open / Comment

2022-06-20 08:46:01 MINISO pumps about RM1.5m into Malaysia flagship store
With the flagship store mainly targeted at the younger audience, MINISO told A+M that it will focus on social media advertising and leverage the influence of KOLs to raise awareness.
https://bit.ly/3N242Dv Open / Comment

2022-06-20 08:01:01 MP appearance at Pink Dot gains media coverage: A sign of changing tides?
Meltwater's statistics from 14 to 20 June showed that the trending keywords were "first opposition mp", "pink signboards", "queer rights movement", and "government", "biggest queer pride".
https://bit.ly/3beA6qD Open / Comment

2022-06-20 07:21:49 NEWS FLASH

M&C Saatchi Malaysia appoints Nisha Devina Roy as MD
She was formerly regional head of integrated strategy and content at GrowthOps.
https://bit.ly/3O80Ck4 Open / Comment

2022-06-17 14:01:01 Siti Nurhaliza calls out fake shampoo endorsement using images of her and husband
Images of Siti and her husband were apparently used by a seller on Facebook to claim that Siti's husband had used their shampoo products to cure his hair loss problem.
https://bit.ly/3tJlLsK Open / Comment

2022-06-17 13:34:34 NEWS FLASH

R3 acquires ad intelligence platform Adbrands
Under R3 management, Adbrands will continue to operate a freemium model, with premium data and analysis available to clients and subscribers.
https://bit.ly/3xD5CG6 Open / Comment