MARKETING-INTERACTIVE

2022-06-14 06:34:06 KFC Singapore names PR partner
Besides displaying a strong strategic competency and a history of working with other lifestyle brands, the team impressed KFC with its strategic recommendations and out-of-the-box thinking for the brand.
https://bit.ly/3NREPgb Open / Comment

2022-06-14 05:57:01 Ajaib invests in BLACKPINK's Lisa as brand ambassador
The brand also encouraged users to share the type of collaborative efforts they hope to see.
https://bit.ly/3xTQYvT Open / Comment

2022-06-14 04:07:35 JUST IN

PRecious Communications enters Philippines, names new country lead
The expansion comes as PRecious aims to better complement its clients' marketing strategies in Southeast Asia.
https://bit.ly/3zGzJPX Open / Comment

2022-06-14 02:01:02 APAC ad revenue growth predicted to slow to 5.7%, weighed down by China
Singapore’s ad revenue is expected to grow by 19% this year while Malaysia’s and Indonesia’s are predicted to jump by 3.9% and 6.2% respectively.
https://bit.ly/3MH7XFz Open / Comment

2022-06-13 14:58:02 Tesla lays off SG country manager amidst 10% workforce reduction globally
Bousigues said in a LinkedIn post that he is proud to have been the company's first country manager in Southeast Asia and establishing the business in Singapore.
https://bit.ly/3xKT9BG Open / Comment

2022-06-13 14:02:17 OPPO taps on UGC by actor Eddie Redmayne to market new phone
The 10 photos were taken with the OPPO Find X5 Pro during the press tour for Fantastic Beasts: The Secrets of Dumbledore, featuring shots from locations including New York City, Tokyo and London.
https://bit.ly/3xrjNxY Open / Comment

2022-06-13 13:01:19 Opinion: Unsure about Web 3.0? Here's the explainer you'll need
What does it mean concretely for brands or agencies to operate in the future Web 3.0?
https://bit.ly/3aRGrYG Open / Comment

2022-06-13 12:02:02 foodpanda's Pau-Pau gets sustainable beer as it seeks to reduce food waste
Done with Singapore-based food tech company CRUST, the new sustainable beer also aims to encourage consumers to unwind and relax in a sustainable way.
https://bit.ly/3zuwvyN Open / Comment

2022-06-13 09:15:31 Meet the CEOs: Be Strategic's Ashvin Anamalai
"Throughout my career, I’ve been told many times that I couldn’t do it; people have called me too naive, unskilled, or not really knowing enough about the business."
https://bit.ly/3MLlIDa Open / Comment

2022-06-13 08:39:31 McDonald's SG shakes up the school holidays in marketing push to families
The campaign will be marketed via in-store marketing, OOH, print ads, radio, social and sponsored posts.
https://bit.ly/3aW0IN5 Open / Comment