MARKETING-INTERACTIVE

2022-06-23 13:01:01 Mastercard debuts music album with songs carrying 'brand sound'
Each song in the album incorporates the melody of Mastercard's brand sound, and it will be made available on Spotify first, followed by other streaming platforms.
https://bit.ly/3n8WNz5 Open / Comment

2022-06-23 12:02:01 Interview: A nostalgic brand for Millennials, Ribena eyes Gen Z dollars with digital
Ribena surprised consumers earlier this year with its Ribena Strawberry range, using PR, social media, DOOH, and on-ground activations to create buzz.
https://bit.ly/3xFWdh2 Open / Comment

2022-06-23 08:16:01 foodpanda MY bets on branded OTT content with iQIYI original drama series
With the initiative, foodpanda is looking to build on its position among Malaysians and have a significant positive effect on its target market.
https://bit.ly/3ynb7e1 Open / Comment

2022-06-23 07:35:08 7-Eleven and Tiger Beer brew up 'Instagrammable' beachfront store at Sentosa
7-Eleven's spokesperson told MARKETING-INTERACTIVE that the aim was to not just create a usual store but an attraction spot where its target audience would want to spend time.
https://bit.ly/3N5e5ry Open / Comment

2022-06-23 06:57:11 Parkroyal Pickering's GM addresses turning away same sex couple's request with detailed statement
The statement added that Parkroyal Collection Pickering has always been open to hosting all events from the LGBTQ+ community and this has always been the stance of the hotel.
https://bit.ly/3HKp2xs Open / Comment

2022-06-23 05:01:01 Study: Sustainability investment gives firms competitive advantage
Meanwhile, failing to improve sustainability has a negative impact on investor funding (45%), customer trust (45%), brand reputation (42%).
https://bit.ly/3b7qjT4 Open / Comment

2022-06-22 14:01:01 Alibaba, Meta and Microsoft among tech giants to form metaverse standards body
The forum will leverage industry-wide cooperation on interoperability standards needed to build the open metaverse.
https://bit.ly/3y88yfE Open / Comment

2022-06-22 13:01:01 Marketing on WhatsApp: A formidable platform...if you can get it right
WhatsApp was ranked first for most used social media apps in Singapore (93%), Malaysia (98%), and Indonesia (98%), according to M&C Saatchi Performance's report.
https://bit.ly/3xCxMRO Open / Comment

2022-06-22 12:51:39 Tremor reportedly in talks to buy Singtel's digital marketing arm Amobee
If successful, the acquisition is expected to bring in more than US$73 million in additional earnings for Tremor, Sky News said.
https://bit.ly/3blTSQQ Open / Comment

2022-06-22 12:01:01 Oddle serves up new striking violet-blue branding signifying energy and creativity
The logogram resembles the ubiquitous toggle button in an upward movement, akin to unlocking new opportunities and experiences.
https://bit.ly/3Ng0Bcu Open / Comment