2022-06-09 19:48:51
Stop Chasing Chips Most aspiring entrepreneurs overestimate the impact of technical knowledge on business profits. They're constantly looking for new tricks to increase conversions, traffic boosting tips, and spitballs to monitor competitors. But, this is not the way that can lead to fundamentally new results.
Any proger in Tinkoff Bank is a better coder than Oleg Tinkov, most of the designers at Artemy Lebedev Studio are superior in their professional skills, the first freelance targeting specialist knows more technical tricks for setting up ads than Friedman, Rybakov and Potanin put together, but the financial results of all these specialists are much more modest than their employers. This suggests unequivocally that knowing the technical stuff does not equal getting high results in business.
Any professional can understand the technical nuances, of which there are billions in the world. But not everyone can be an entrepreneur. For this purpose it is necessary to possess a certain set of qualities, to be tolerant of risks, to have a huge desire to develop, etc. And when I see people using their entrepreneurial gift to wallow in mechanical processes, I am perplexed. Imagine an artist who brews his own paint, whips out a paintbrush, saws out an easel, but never gets to the canvas because there just isn't enough time to do it. How cool of an artist would he become?
The problem with most micro-entrepreneurs is that they are stuck at this "under-artist" level. Instead of harnessing their talent and amplifying their strengths, they get bogged down in routine and burn out before their eyes. Hustle eats their energy and they think that business is difficult, boring and uninteresting. Of course, if you transport bricks in a Ferrari, you can conclude that transporting bricks is a difficult and tedious process, but if you realize that Ferrari is a car that is designed for other tasks, everything immediately falls into place.
So, you just have to figure out who you are and allow yourself to be you. If you're an entrepreneur, you need to focus on developing your own mindset, not on pumping up your technical skills. Resourcefulness, a sense of parity, clarity of thought, strategic vision, creativity, focus, awareness, effective communication are some of the areas you should develop in yourself as an entrepreneur. This is what will produce the coolest results, not attending a new contextual advertising course.
Decide who you are, and start using your strengths. Do what feels good, delegate the rest. Develop a mindset, it's where the full potential of the best version of you is stored.
Good luck!
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