Ruslan Galba DTC Marketing

2022-07-31 22:04:50 ​​Strong retention is what separates 3-10+ MER e-commerce brands from 1-3x MER.

Yes, there is still a way to be very efficient with the ads and win with just a direct response ads approach. But there is so much left on the table.

Last 30d retention revenue $231,899. 35% of total revenue Open / Comment

2022-07-24 00:30:31 The question that I get often is what's the best way to warm up a new ad account? Should you go for a lower intent event such as VC, then ATC then PUR, or just straight to PUR?

Well, the answer is “it depends” and I'll try to break it down by traffic source in this thread

Facebook Yes, straight to PUR works the best on Facebook. The platform is mature enough and use historical data to ramp up and give you qualified prospects without ATC warming up.

Google Yes as well. An important point though! You should have your ATC and IC as Primary optimization events to feed the AI.

But only PUR should be the Primary and the Account-default goal on the account and on the campaign level.

Tiktok For Tiktok you’d better go for ATC before you get 100-200 ATCs and then switch to IC or PUR (technically create a new ad set actually)

We spent $1M+ on Tiktok. Tried all of them. No, straight to PUR doesn’t work well.

Pinterest The same as Tiktok - the platform needs to accumulate data first until it understands who your perfect customer is.

The best way to do it is to start from ATC optimization and get at least 30-50 ATC events per week. As soon as there are 200+ you can switch to PUR.

I don't cover other platforms on purpose. We don't use them for our brands and brands we manage marketing for.

The stack of Pinterest, Tiktok, Facebook being TOF, and Google for MOF and BOF does magic for us.

If you find it helpful, support it with a comment

Also, feel free to subscribe to a weekly value newsletter on my twitter @iamgalba

Have a strong week gents! Open / Comment

2022-06-27 05:24:36 Creative fatigue is real on Tiktok ads.

But there are 3 proven techniques to increase the shelf life of the winning creatives:


1. Duplicate the creatives in the new adsets with and without ACO - Automatic Creative Optimization.

Just throw in a few punchy descriptions and let Tiktok mix the creative variations.


2. Another thing we do is create multiple variations of the winning creatives with different hooks in the first 3 seconds.

It could be different visuals or text overlays.


3. Rename or resave the same creatives and re-upload them to Tiktok.

These are lazy alternatives to the previous method, but it works just fine. Tiktok sees them as technically new creatives and performs like that.


The reason why these methods work is that creative fatigue is not caused by market saturation or audience saturation.

There is no chance the creative hits its ceiling after spending $500-$1000-$10000.

I find the limitation to be technical. The way for the platform to push you to create more content.

Tiktok is all about new content and pushing to create more on both organic and ads sides.

But hope these 3 methods will help you to squeeze a little bit more from your winning creatives.

At last - you can always use them on Facebook and Instagram too Open / Comment

2022-06-27 03:55:16 There is what’s trending right now on Tiktok ads. Inspo for every Tiktok advertiser Open / Comment

2022-06-22 19:03:19 What are the 8 most exciting features Shopify released a huge Summer “22 update?

https://www.shopify.com/editions/summer2022


1. Shopify Audiences

Imagine you can get a hashed email list of your perfect customers from the whole Shopify network and use it to create custom and LAL audiences?

This is it

shopify.com/audiences

* for Shopify Plus only


2. Shopify Linkpop

This one is there for a while but is a very underestimated one. This tool allows the creation of a nice mobile-optimized landing page to attach to social media profiles

https://linkpop.com/


3. B2B on Shopify

This is a long-waited feature and pretty explanatory. You can load your b2b customers there, control invoicing and bulk discounts.

* Shopify Plus only

https://www.shopify.com/plus/solutions/b2b-ecommerce


4. Shopify Markets

No more hustle of multi-currency or language for international merchants.

It’s not specifically a new feature, but must have.

shopify.com/markets

We use it for our brand pharah.co and it’s amazing.


5. Shop Cash Boosts

Incentivize your customers to use Shop Pay and get cash bonuses. Needs $5k commitment.

https://www.shopify.com/shop-cash-boosts


6. Multiple discount codes support

Now customers can apply codes for % discount and free shipping simultaneously.

https://www.shopify.com/discounts


7. Shopify International 2-day fulfillment

It’s available only for US, UK, and France for now, but it’s a logical move for Shopify to help merchants with order fulfillment.

https://www.shopify.com/fulfillment


8. Shopify Promise

Applied for fulfillment merchants are getting a nice 2-day guarantee badge on the product pages

https://www.shopify.com/shop-promise


That’s pretty much all of the major updates we are excited about at tegra.co DTC marketing team.

Did I miss something? Let’s chat in replies Open / Comment

2022-05-22 18:25:42 ​​Yesterday was the biggest day for one of our clients - DTC brand in apparel niche. $163,590 in one day.

That is 10x from the biggest days they had a year ago when we started to work head to head.

High-level secret sauce:

- multi-channel acquisition
- customer retention
- deep CRO work

Low-lewel Secret Sauce:

- Google RDSA
- Google Shopping Layering
- Google Brand Keywords
- Facebook Sneak Attack
- Facebook Nuke
- Facebook DPA
- Tiktok Value Optimization
- Tiktok Native Creatives
- Email Almost Daily + Segmentation
- 10+ Email Flows. Basic and Advanced
- Sms Conversional + on Brand
- Cro PDP Testing
- Cro Catalog Optimization
- Cro Price Testing
- Cro Average Session Per User Optimization
- Concentrating on Top Acquisition Products
- Etc
- Etc
- Etc…

= Overnight Success Open / Comment

2022-04-17 00:32:08 ​​Q1 this year has been the biggest for both our agency internal brands, and brands of our clients.

Secret sauce? Aligned goals. Internal processes. Dedication.

As Alex Hormozi says, sometimes you just need to do 50x more of what you do to succeed. No magic pill. Open / Comment

2022-04-10 13:32:44 TikTok just launched the first-ever custom education program designed for creative agencies.

We didn’t try it yet in our team, but looks promising.

https://tiktokcapuniversity.splashthat.com/ Open / Comment

2022-03-27 19:09:28 What would you guys say are the signs of ad fatigue on Facebook and Tiktok? Open / Comment