Ruslan Galba DTC Marketing

2022-03-20 14:39:57 ​​These are Top 7 skill building habits I persuade and preach as a business operator at tegra.co

- Stack skills on top of each other, they will grow exponentially valuable

- Everything that doesnt work as it should in your business is 100% your fault and a manifestation of a skill you are lacking

- Put your ego aside and amit that you have a deficit/lack a certain skill/knowledge

- Identify what the next skill you lack is and pursue it aggressively

- Don’t save insignificant sums of money, invest it in skills instead

- You don’t need more things to make more money, you need to focus on one thing

- But go deep and broad with the skills around this one thing and productize it Open / Comment

2022-03-06 23:15:12 Here is a Tiktok guide that can be used to educate Influencers on how set up their posts as Tiktok spark ads.

No more confusion when on-boarding new influencers for sponsored ads.

https://drive.google.com/file/d/12H7sF193lRjYYPiGxVLtHesaAb1PLjSJ/view?usp=sharing Open / Comment

2022-02-27 18:39:54



This is great. About realistic expectations of Facebook ads and other customer acquisition performance KPIs.

Why even 2-3x returns on cold ads is a miracle really. Hosts are owners of 8 figure brands Open / Comment

2022-02-02 02:03:49 Growth (literally) hack: internal processes of hiring and training people as important as external client lead generation.

It should be almost 50/50 of the time and resources spent. Especially true for service-based businesses. Open / Comment

2022-01-14 18:09:21 ​​I have a limited amount of invitation codes for TripleWhale with a 10% discount. Works for both TripleWhale and TripleWhale Pixel. Just use 'tegra10' in the Invitation code field at https://triplewhale.com/

Ps. we were blown away by how convenient this tool is at measuring all traffic channels' performance: Facebook/Google/Tiktok/Klaviyo/Attentive. Especially when paired with Pixel Open / Comment

2022-01-14 16:34:50 ​​When to start working on customer retention? I'd say from day 1.

But we always have limited resources and due to this fact have to prioritize. There is a great graph on how to spread the focus between acquisition vs retention depending on the sales volume. Open / Comment

2022-01-14 05:40:59 Hey guys! Anyone scaling the brand in the women jewelry or related niche (women apparel etc)?

We at tegra.co own the jewelry brand doing about $30k monthly in sales and looking for brand collaborations with brands in relatively similar weight category. I was just thinking about Brand x Brand types of collabs, or reusing email list if not competing.

Ping me up in the DMs @iamgalba if you’re interested. Open / Comment

2022-01-08 21:27:27 The more we spend on Tiktok ads, the clearer it becomes: Tiktok rely only on its own data. Having pixel installed and collecting data generated by other platforms doesn’t help.

Only your money spend ON the platform. So we keep patient and invest money upfront Open / Comment

2022-01-02 02:58:58 4. Don’t expect it to make you money so fast.

Yeah, we’ve seen that. Shopify gurus telling you how they make millions on dropshipping stores overnight.

Just launch your store. Pull in Aliexpress supply automation. Boost it with ads and drink you cocktail on Hawaii.

4.1 Yes, that worked years ago. Yes, you can get lucky and hit the winning product. But the chances are so small that it’s better to gamble in a casino.

This is not a “get lucky” business.

4.2 This is hard work in all the directions: customer acquisition, retention, support, product development, finances, fulfillment, and dozens of other things.

And at the start, you spend more money than you make. First customers are hard to acquire. It’s rarely to be profitable.

4.3 Not when you test so many things. Not when you don’t have product-market fit.

We spend $1 to get $1 in revenue. And then we have COGS, subscriptions fees, shipping fees, payment fees. Not to talk about stuff we need to pay.

4.4 But we’re building a business here. Not get rich fast Ponzi scheme. The business that can be sold for 3-5x yearly profit.

It’s an investment.

Following this long-term mentality is what helps you get to the point, where it takes off.

At least it is for us


Le Finale.

Let me know if you have any questions (and follow if you feel so) @iamgalba and @hellotegra on Twitter and Instagram.

I’m going to make an update on this brand's progress at the end of Q1 2021. Tell me if there is something else you’d like to see in the next TLDR.

Happy New Year Open / Comment

2022-01-02 02:58:58 ​​These are 14 actionable things I learned by launching the DTC e-commerce business on Shopify in 2021 as DTC agency.

So grateful to be able to test and scale this brand with our tegra.co team.

Here is what allowed us to get almost $30k in sales in 3 months.

We started to work on it in August from pretty much zero. No Shopify store. Just an idea and an urge to get it off the ground.

To be 100% transparent - we’re not 0 noobs. We’re helping DTC brands launch and scale for 3+ years as DTC marketing team tegra.co

So we knew what to apply right away to get to the baseline of the performance. But what we didn’t know is that it’s not always about marketing, but how the backend is structured.

Let’s get started.


1. Less focus on Facebook (any) ads tinkering, more focus on the offer and CRO.

Don’t get me wrong, creative testing and ad scaling is a huge part of e-commerce operations.

But the biggest bump in our bottom line and ads profitability happened after the CRO audit.

1.1 We’ve learned and implemented a lot from @LandingPageGuys (big up to @oliverkenyon) stuff.

It boosted our conversion rate from 0.5% to 2.5% on average. That is 5x more revenue from the amount of new and recurring traffic!


2. Amplify customer acquisition and retention with email and SMS.

It’s not only about upselling to your previous customer list through blasts.

It’s about squeezing more revenue from TOF with abandoned cart/checkout/browsing recovery flows, popup to collect emails, welcome flow.

2.1 Our go-to here is everything @ecomchasedimond is preaching. Our email marketing team’s bible is everything Chase releasing.

Implementing this is bringing an additional 10% of revenue just from automated flows. Even for a new brand like ours.

2.2 We can’t wait to work more on customer retention through email/SMS campaigns.

For some of the other brands we manage emails for - it can bring up to 45% of bottom-line revenue.

That can make or fail any e-commerce business.


3. Stock management, delivery time, and customer support is the key to customer retention.

Why do I summarize these three? Because these are all about making sure your customers are getting your stuff in time and always know you have their back.

3.1 There is nothing worse than not knowing where your order is and not being able to get feedback about it from the brand.

@tryrushapp has been a cherry on the cake for our stack. So much that we become Rush partners and installed it in all our clients' stores.

3.2 It gets real-time updates from shipping carriers and triggers Klaviyo flows with tracking updates emails.

That creates a truly Amazon-level shipping experience for the customers.

3.3 We connect it with amazing @gorgiasio where we handle all of the customer support tickets from support email, @klaviyo email replies, @SmsBump 1-1 SMS conversations, on-store chat, Facebook/IG comments under our ads, and organic.

To make sure we are always there for them. Open / Comment