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By Ruslan Galba @iamgalba on Twitter | Founder @ tegra.co
Building & scaling Crypto & DTC projects 🚀 $100M Telegram & Facebook ads revenue for clients.
You’ll find here:
➕ Crypto & e-commerce projects scaling
➕ Telegram/Meta/Tiktok/Google ads
➕ DeF
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The latest Messages 4
2021-12-19 16:49:20
Do you know that Facebook can hiddenly demote your ads and content? Just to name a few:
- Clickbait Links
- Engagement Bait
- Low Quality Videos
Here is a link to the Facebook transparency guide with all types of content that raise your CPMs
https://transparency.fb.com/features/approach-to-ranking/types-of-content-we-demote/
1.1K views13:49
2021-10-29 19:59:36
Perfect timing, Gorgias team!
If you don’t know what Gorgias is - how you’re still in ecom? kidding, but Gorgias is an exceptionally great customer support system. Helps to manage all emails, FB/IG messages, comments under the ads inside one covenient interface.
We are using it for 20+ brands we’re working on. Love it!
298 views16:59
2021-10-04 22:32:30
Facebook, Instagram, Whatsapp are down.
1.5 billion people’s personal data stolen from Facebook and is selling on a darknet.
Facebook rip?
350 views19:32
2021-10-02 18:17:01
“I am having my best days right now. I am rocking it!”
“What’s your daily spend?”
“$100!”
“Ok.”
108 views15:17
2021-10-01 19:33:08
Long time no see folks! Getting back on track
Example of a great brand Everlane going the extra mile to get qualified people to the team. People > tools.
Great easter egg @Everlane
156 views16:33
2021-09-01 16:06:21
Channel name was changed to « E-commerce Scaling»
13:06
2021-07-16 15:31:05
Now it takes 20 purchases per adset instead of 50 to get out of the learning limited phase.
218 views12:31
2021-07-15 16:28:42
DIY timeframes retargeting blueprint:Adset 1. VC+ATC+IC 90 days exclude VC+ATC+IC 60 days
Adset 2. VC+ATC+IC 60 days exclude VC+ATC+IC 30 days
Adset 3. VC+ATC+IC 30 days
For each adset you have different messaging: social proof angle, discount angle, value bullets angle etc.
If you have enough audience in each: VC, ATC, and IC - you can divide them to separate ad sets as well. And exclude one from each other.
Example: VC exclude ATC+IC. And ATC exclude IC. For the same timeframes.
Which I’d recommend, we do that quite often.
Otherwise glue them together to avoid high CPMs.
170 views13:28
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