Ruslan Galba DTC Marketing

2021-06-07 18:20:37 There many tracking companies recently saying they'll save us from iOS 14.5.

But the thing is: CAPI doesn't feed Facebook data back for opted-out users, because they've opted out of tracking.

Tracking companies don't either.

Facebook can't optimize the ads based on that data. Open / Comment

2021-05-28 18:51:40 The most effective sales pages mimic sales conversations.

Ask questions. Answer questions.

Address objections and add supportive evidence.

Works for everything - dtc ecom, service, B2B. Open / Comment

2021-05-25 23:48:39 ​​Talk about them, not you

People don’t care about you. They care about what you can do for them. Make that benefit abundantly clear.

Example: Mailchimp benefits copy Open / Comment

2021-05-21 16:24:25 After being busted by sleepless nights, I got a mental reminder again - Good Sleep is CRUCIAL for the performance.

"But," you're thinking, "I don't have time to sleep more, I have too much to do!"

Nope, my friend, you don't have time to NOT to sleep more. Open / Comment

2021-05-18 16:36:16 Studying psychology to boost the effectiveness of your ads isn’t evil.

It simply teaches you:
1. What people want.
2. How they feel about what they want.
3. Why they act as they do.

And once you know this, you can:
1. Better understand how to satisfy your customers.
2. Influence more people to buy.
3. Get your quality products into more people’s hands.
4. Help add more satisfaction to their lives. Open / Comment

2021-05-18 16:30:01 Open / Comment

2021-05-18 16:30:01 How quickly can you find the following key metrics from your business?

Contribution margin.

Inventory turn ratio.

Return on inventory (the other ROI).

You HAVE to know your numbers.  And your P&L may be lying to you and you don’t even know it.

• How his hedgehog concept allows him to consistently hit 80% margins vs. 40-50% like some of his competitors.
• His piggybank metaphor and how it shapes his decision making
• Marketing is fun, but operations are where your profits are
• Understanding your numbers and making it SIMPLE -
• How to look at and use Post Aggregate Gross, Contribution Margin, and Return on Inventory to hit his goals

https://open.spotify.com/episode/4t4vKSFm6ULY5lBrlARfXN?si=ZlqfhmSOQSKqpxFth9qAUA Open / Comment

2021-05-12 13:55:22 Open / Comment

2021-04-30 15:27:12 One of the big limitations for ads post-iOS 14.5 will be iterative creative testing.

Dynamic Creative Testing (DCT) won't show which ad permutations drove sales making it harder to glean insights for creative iteration.

Creative insights will take a longer to form.

#appletheworst Open / Comment

2021-04-23 15:50:12 ​​Here is how Facebook is going to get a piece of e-commerce pie when charging for ad/impression AND 5% off backend sale.

This war between Apple and Fb definitely going nuts Open / Comment