Ruslan Galba DTC Marketing

2021-07-09 21:46:32 "iOS 14 tanked my ads and killing my business…"

It’s just part of the ever-evolving ecosystem. The biggest thing is leveraging MER or (total sales / total spend) to measure results vs in platform.

I'd also recommend any new brand spend as much time on email/SMS flows + building organic sales channels. Open / Comment

2021-07-08 18:14:11 How to get creative ideas for marketing angles and ads?

Run through Facebook Ad libraries of brands that work with top ad agencies (find these by going to agencies websites under clients) and email repositories like reallygoodemails.com

Don't copy. Adapt it for your offer. Open / Comment

2021-07-07 17:39:02 Have a lack of creatives for ads?

Use platforms like Billo or Insense for hiring creators to shoot UGC content.

UGC is killing it on Facebook/Snapchat/TikTok ads. Open / Comment

2021-06-28 18:16:49 The most underrated Productivity Hack.

Shut down the 58 tabs you have open. Close the programs you never use. Clean up your workplace.

Now - do what’s important. Open / Comment

2021-06-25 18:53:44 I'm getting asked often "What ROAS to expect from Facebook ads?"

Depends on monthly ad spend.

$0-$10k = 3x-8x roas
$10k-$50k = 2x-5x roas
$50k-$150k = 1.75x-3x roas
$150k-$500k = 1.25x - 2.25x roas
$500k+ = 1.0x - 1.5x roas

Based on my experience. Rough estimate for a $120 AOV store + proven product. Open / Comment

2021-06-24 18:15:09 ​​So happy to see our clients winning.

From $28,000 per month to $28,000 per 4 days.

All it takes just:

+ Solid ads execution (acquisition)
+ Email/SMS strategy (retention)
+ Shopify conversion rate optimization.

Great product + great marketing make wonders. Open / Comment

2021-06-15 18:18:48 Some positive post-iOS14.5 FB conversion campaign updates:

1. There will no longer be a 72-hour reset period if event configuration is edited.

2. There is flexibility for optimization beyond top 8 priority events.

3. 7-day click attribution setting will now include modeled conversions from opted out users and will no longer be “partial".

These updates will start rolling out 6/16, except for the 7-day click attribution for opted-out users which goes into effect 6/30.

Why it’s great? -> More information that Facebook can use for optimization of our ads.

Folks from Adleaks and other marketing communities reporting big drop of FB ads performance.

We see that as well.

Multichannel marketing approach and backend monetization through email/sms marketing helps to markup the drop.

MER over ROAS.

Hope the new changes will get FB performance back on track Open / Comment

2021-06-14 18:55:04 ​​Here we go again. Facebook was just a first one suffered from Apple iOS 14.5 privacy rules.

It was a no brainer that other will join the train. Twitter, Snapchat - all 3rd party cookie tracking reliant ad platforms.

Massacre. Bottom line - we’ll just be seeing more non-relevant ads. Open / Comment